When: Thursday September 25th from 5pm-8pm
Where: Third Place by Half Full Brewery (575 Pacific Street, Stamford, CT 06902)
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Activating the Brain-Beauty Connection: A Multipronged Approach
Everyone is looking for ways to feel good, whether that is by spending a day at the beach or joining friends and colleagues to celebrate Oktoberfest. At surface level cosmetics can be seen as simply designed for enhancing physical appearance, however increasingly, consumers are discovering the ways they have positive effects on mental well-being too.
Cosmetics can help individuals feel more confident about their appearance, which can lead to better self-esteem and emotional well-being, while the simple act of having a dedicated beauty routine can deliver stress-reducing benefits. The motion of physically touching or massaging one’s face or scalp during a beauty routine can also release key neurotransmitters that help us feel better. {this paragraph can be removed if you want a shorter abstract}
When it comes to cosmetic formulation ingredients, it's well known that olfactory molecules can influence brain activity, promoting emotions like relaxation or alertness. However, the active ingredients and the texture of a cosmetic formulation can also affect the state of the brain and the perception of sensory stimuli. First, how the skin and brain are linked will be introduced, including discussion of the areas of the brain that are activated, or inactivated, during touch processing and during enjoyable activities like drinking beer. Then a dual approach harnessing a quinoa-derived Pickering emulsification system and an extract of dormant hyacinth bulb to improve different parameters of emotional well-being will be explored and presented.
Sophia Bull joined Lucas Meyer Cosmetics as the Regional Marketing Manager for North America in 2019. Prior to this she worked in regulatory, sales and marketing between the UK and US, building on her technical background of a master’s degree in Chemistry.
